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ChapterFourPrediction future global fruit and vegetable soft drink consumption behaviroal trendState of the plate (2015) indicated that the U.S. fruit and vegetable consumption market trend after a brief rise through 2005 year, US per capita fruit and vegatable consumption has declined 7% over the past five years, this has been driven primarily by decreased consumption of vegetables ( -7%) and fruit juice (-14%). If fruit juice is excluded from the overall furit total. However, these is only a 2% decrease in fruit consumption over the past 5 year. So, fruit has seen growth among certain subsets of the population, specifically children of all ages and adult ages 18 to 44 age.Hence, it seems that fruit juice is popular to be selected to drink for chikdren and young, adult consumers in U.S. food market. Otherwise, U.S. consumers can select either to buy fresh fruit and vegetable to eat or buy fruit juice and vegetable juice to drink in U.S. fruit and vegetable health food market. However, U.S. food consumers will have possible to decrease fruit and/or vegetable soft drink consumption. The factors include ongoing interest in consuming loe-carbohydrate foods, which peaked a decade ago, and the ever-increasing competitive set of beverages available to consumers that include flavored water. So, U.S. fruit or vegetable soft drink consumers will have possible to reduce fruit or vegetable soft drink consumption because they feel flavored water beverges or fresh fruit and vegetable will be low-carbohydrate food. Otherwise, fruit and vegetables soft drink are sugar-sweetened beverages. It will give less health to compare fresh fruit or vegetable food.Why is fruit or vegetable food the main food to U.S. people daily? The reasons include that: In U.S. eating habit, fruit has enjoyed gains in U.S. people traditional consumption habit t breakfast. This is likely because breakfast is a more health related meal and fruit. For example, berries and bananas have gained favor all day, probably due to their versatility for consumption and these both fruits are as a topping for cereal or yogurt or as an ingiedient to a smoothie or hot cereal.Future global children and young and adult and old age food consumers whether they will change their eating habit to accept fruit and vegetable soft drink to replace fresh druit and vegetable food more easily. I believe that every different age fruit and vegetable food consumer targets who will have different food need. For old age fruit and vegetable food consumer target, U.S. fruit and vegetable soft drink manufacturers need to persuade old age fruit and vegetable consumers to change their fresh fruit and vegetable food eating habit for better medical conditions, it is as a category to bring stronger health benefit to persuade higher consumption rates among older consumers. Global many old age people are concerning their health and greater incidence of medical conditions.

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