Overview

Discover the hard learned lessons to creating a successful company, straight from a stakeholder who had a front-row seat to Facebook’s growing pains, stumbles, and reinventions. You can’t create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect. In Becoming Facebook, computer engineer turned marketing innovator Mike Hoefflinger  shares the challenges faced and lessons learned during the coming-of-age times of the übercompany. Discover from an insider: How Facebook recovered from its “disastrous” IPO How the growth team achieved the impossible Why Facebook’s newsfeed ads were the company’s most important business decision ever  How Google+ attacked and lost Why and how Instagram and WhatsApp were added Follow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness.

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9781400244034

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Michael Hoefflinger has 25 years' experience in Silicon Valley. After working directly for Andy Grove as general manager of the Intel Inside program, he moved to Facebook in 2009 to serve as Lead, Global Business Marketing. During his seven years with the social network, he helped grow their advertising business dramatically. He is now an entrepreneur-in-residence at XSeed Capital.

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