Overview

The fundamental goal of any business is to be different—to be better than those with whom it is competing. Every company should be on a journey to be the preferred provider of products or services to its markets by offering a great customer/client experience. A preferred provider is the company that customers and clients preferentially want to do business with, and often can charge a premium for what they provide. The fundamental goal of any individual is to be different—to be better than those with whom they are competing for that next job, whether internally or externally at a new company. Their goal is to demonstrate to the hiring manager that they are the best choice for that position. This book teaches how to be different. It is based on personal experience serving in the trenches as a CEO as well as a director on public, private and nonprofit boards.

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9781949991741

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Reviews

"​​​​​​Stan Silverman's advice in Be Different! The Key to Business and Career Success will not only lead to business and career success as the title suggests, but will lead to a more purposeful and fulfilling life. I've known Stan for nearly two decades. During that time his company was a key supplier to our company, and we worked together on industry association boards. Stan is one of the most value-centered, outstanding leaders I know. I've seen him live the messages of his book first-hand. This excellent book has great advice. Marching to a different drummer, being values-centered, doing the ""harder right rather than the easier wrong"" will not only differentiate you as a leader but lead to differentiated results and happiness. Study and put to practice this book.--Robert A. McDonald, 8th Secretary of the Department of Veteran Affairs, Retired Chairman, President, and CEO of The Procter & Gamble Company Over the course of three decades as Publisher of Directors & Boards, I have had the opportunity to review many business books, but few have been as informative and instructive as Stan Silverman's recent publication, Be Different!. Having served on Stan's board when he was President and CEO of PQ Corporation, a large, highly successful global chemical company, I had eagerly awaited the publication of his book which provides valuable lessons on how to be an effective leader. My expectations were exceeded! For the past several years, I have read his nationally syndicated column, which dispenses valuable and practical guidance for top executives. Stan's advice is spot on, as only someone who ""has been there"" can deliver. Be Different! is a must-read for corporate leaders who are trying to differentiate their companies and themselves. Learn from Stan's wealth of experience to advance both your business and your career.--Robert H. Rock, Chairman, MLR Media, Publisher, Directors & Boards Stan Silverman's 'Be Different!' belongs on every business professional's bookshelf, for it is a practical, highly readable, optimistic guide to success in work and in life. It's filled to the brim with genuine wisdom and focused, humane advice on the key issues men and women face in striving to be the leaders they want to be.--Stewart D. Friedman, Professor of Management Practice Emeritus at the Wharton School and author of Total Leadership"

Stan Silverman's advice in Be Different! The Key to Business and Career Success will not only lead to business and career success as the title suggests, but will lead to a more purposeful and fulfilling life. I've known Stan for nearly two decades. During that time his company was a key supplier to our company, and we worked together on industry association boards. Stan is one of the most value-centered, outstanding leaders I know. I've seen him live the messages of his book first-hand. This excellent book has great advice. Marching to a different drummer, being values-centered, doing the harder right rather than the easier wrong will not only differentiate you as a leader but lead to differentiated results and happiness. Study and put to practice this book.--Robert A. McDonald, 8th Secretary of the Department of Veteran Affairs, Retired Chairman, President, and CEO of The Procter & Gamble Company Over the course of three decades as Publisher of Directors & Boards, I have had the opportunity to review many business books, but few have been as informative and instructive as Stan Silverman's recent publication, Be Different!. Having served on Stan's board when he was President and CEO of PQ Corporation, a large, highly successful global chemical company, I had eagerly awaited the publication of his book which provides valuable lessons on how to be an effective leader. My expectations were exceeded! For the past several years, I have read his nationally syndicated column, which dispenses valuable and practical guidance for top executives. Stan's advice is spot on, as only someone who has been there can deliver. Be Different! is a must-read for corporate leaders who are trying to differentiate their companies and themselves. Learn from Stan's wealth of experience to advance both your business and your career.--Robert H. Rock, Chairman, MLR Media, Publisher, Directors & Boards Stan Silverman's 'Be Different!' belongs on every business professional's bookshelf, for it is a practical, highly readable, optimistic guide to success in work and in life. It's filled to the brim with genuine wisdom and focused, humane advice on the key issues men and women face in striving to be the leaders they want to be.--Stewart D. Friedman, Professor of Management Practice Emeritus at the Wharton School and author of Total Leadership

Author Information

Stan Silverman is a nationally recognized thought leader and influencer-a widely read syndicated columnist in the Philadelphia Business Journal with 42 affiliated business publications across the United States. He is the former president and CEO of global company PQ Corporation. He earned a Bachelor of Science degree in chemical engineering and an MBA degree from Drexel University. He is also an alumnus of the Advanced Management Program at the Harvard Business School.

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