Overview

With this book a team of experts combined their knowledge and experience to create a practical guide on how to develop business ideas to establish an enterprise. The practical guidelines are supported by entrepreneurship theory and practice.

Full Product Details

Author:   C. Nieuwenhuizen
Publisher:   Juta & Company Ltd
Imprint:   Juta
Edition:   4th ed
Weight:   0.500kg
ISBN:  

9781485130512

ISBN 10:   1485130514
Pages:   368
Publication Date:   20 December 2020
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Chapter 1 Basic business concepts and the business environment; Chapter 2 Entrepreneurship and small, medium and micro enterprises (SMMEs) in perspective; Chapter 3 The identification of feasible business ideas; Chapter 4 The viability of a business idea; Chapter 5 The business plan; Chapter 6 Product decisions; Chapter 7 Price decisions; Chapter 8 Distribution: getting the product to the customer; Chapter 9 Promotion: communicating with your market; Chapter 10 Advertising your business; Chapter 11 Operations management; Chapter 12 The human resource function; Chapter 13 An introduction to financial management for entrepreneurs; Chapter 14 Financing the capital requirements of a small business; Chapter 15 The break-even analysis; Chapter 16 Budgets

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Author Information

Prof Cecile Nieuwenhuizen is a Professor and the Chair of the SARChI Entrepreneurship Education, a National Research Foundation Chair funded by the Department of Higher Education and the University of Johannesburg. She is involved in extensive family businesses since 1980 and in academia from 1994. She is the author and co-author of various books, articles and conference proceedings focused on entrepreneurship, innovation and management.

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