Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability

Author:   Ximena Rueda Fajardo ,  Marlen Gabriele Arnold (Chemnitz University of Technology, Germany) ,  Judy N. Muthuri ,  Stefan Gold
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138389120


Pages:   134
Publication Date:   19 August 2021
Format:   Hardback
Availability:   In Print   Availability explained
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Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability


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Author:   Ximena Rueda Fajardo ,  Marlen Gabriele Arnold (Chemnitz University of Technology, Germany) ,  Judy N. Muthuri ,  Stefan Gold
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138389120


ISBN 10:   1138389129
Pages:   134
Publication Date:   19 August 2021
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

PART I BOP markets Insights in Base of the Pyramid contexts in Latin America & the Caribbean – interviews with BOP experts PART II Roles, cooperation, and structure in BOP markets Commons-based enterprises: organisational challenges of entrepreneurial development in the context of the rural commons PART III Drivers and Barriers of BOP markets Leadership, Organizational Alignment and Partnerships Against Economic Exclusion: What do Uncommon Success Stories Have in Common? PART IV Design, integration, innovation, and change of BOP markets Scaling up Inclusive Distribution Networks (IDNs): Inertias against Sustainability

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Author Information

Ximena Rueda Fajardo is Associate Professor at the School of Management at the Universidad de los Andes, Colombia. Marlen Gabriele Arnold is a Professor in the field of sustainability. Currently, she holds the Chair for Corporate Environmental Management and Sustainability at the Chemnitz University of Technology, Germany. Judy N. Muthuri is Associate Professor of Corporate Social Responsibility at Nottingham University Business School (NUBS), UK and chairs the Social and Environmental Responsibility Group leading the School’s UN Principles for Responsible Management Education network. Stefan Gold is Professor and Chair of Sustainability Management at the University of Kassel, Germany.

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