Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability

Author:   Stefan Gold ,  Marlen Gabriele Arnold (Chemnitz University of Technology, Germany) ,  Judy N. Muthuri ,  Ximena Rueda
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032008790


Pages:   172
Publication Date:   31 May 2021
Format:   Paperback
Availability:   In Print   Availability explained
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Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability


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Overview

The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order or groups within a country, society, region or continent, thus, this series contributes a profound understanding of BOP markets across the most important geographical areas around the world and presents valuable insights on how the private sector can work together with other stakeholders to develop and operationalize economically viable business models in BOP markets, all the while contributing to sustainable development. Private actors such as multinationals, SMEs and entrepreneurs have a critical role to play in achieving the Sustainable Development Goals agenda as laid down by United Nations in September 2015. Yet, BOP markets face unique challenges and the private sector alone cannot orchestrate sustainable value creation activities. Each volume presents several theoretical strands that highlight the diverse approaches and solutions to developing BOP markets further. Frugal, reverse and inclusive innovations can foster (sustainable) development and provide new business models and value streams that other countries can also benefit from. A variety of stylistic elements, such as research work, interviews and roundtable discussions, offer a wide and vivid impression of ongoing challenges and fruitful solutions.

Full Product Details

Author:   Stefan Gold ,  Marlen Gabriele Arnold (Chemnitz University of Technology, Germany) ,  Judy N. Muthuri ,  Ximena Rueda
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.276kg
ISBN:  

9781032008790


ISBN 10:   1032008792
Pages:   172
Publication Date:   31 May 2021
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Stefan Gold holds the Chair for Sustainability Management at the University of Kassel, Germany. Marlen Gabriele Arnold holds the chair for Corporate Environmental Management at TU Chemnitz, Germany. Judy N. Muthuri is an Associate Professor in Corporate Social Responsibility at the University of Nottingham, UK. Ximena Rueda is an Assistant Professor at the School of Management at the Universidad de los Andes, Colombia.

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