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OverviewThe Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order or groups within a country, society, region or continent, thus, this series contributes a profound understanding of BOP markets across the most important geographical areas around the world and presents valuable insights on how the private sector can work together with other stakeholders to develop and operationalize economically viable business models in BOP markets, all the while contributing to sustainable development. Private actors such as multinationals, SMEs and entrepreneurs have a critical role to play in achieving the Sustainable Development Goals agenda as laid down by United Nations in September 2015. Yet, BOP markets face unique challenges and the private sector alone cannot orchestrate sustainable value creation activities. Each volume presents several theoretical strands that highlight the diverse approaches and solutions to developing BOP markets further. Frugal, reverse and inclusive innovations can foster (sustainable) development and provide new business models and value streams that other countries can also benefit from. A variety of stylistic elements, such as research work, interviews and roundtable discussions, offer a wide and vivid impression of ongoing challenges and fruitful solutions. Full Product DetailsAuthor: Stefan Gold , Marlen Gabriele Arnold (Chemnitz University of Technology, Germany) , Judy N. Muthuri , Ximena RuedaPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.276kg ISBN: 9781032008790ISBN 10: 1032008792 Pages: 172 Publication Date: 31 May 2021 Audience: College/higher education , Tertiary & Higher Education , Undergraduate Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationStefan Gold holds the Chair for Sustainability Management at the University of Kassel, Germany. Marlen Gabriele Arnold holds the chair for Corporate Environmental Management at TU Chemnitz, Germany. Judy N. Muthuri is an Associate Professor in Corporate Social Responsibility at the University of Nottingham, UK. Ximena Rueda is an Assistant Professor at the School of Management at the Universidad de los Andes, Colombia. Tab Content 6Author Website:Countries AvailableAll regions |