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OverviewAn awe-inspiring story of how one woman took on the financial establishment and founded the fast-growing digital bank, Starling After a lengthy career at the top of some of Britain's leading Banks, Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector and there seemed to be little appetite to make most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia, she decided to do something radical - she set up her own bank, Starling. In BANKING ON IT, Anne reveals the awe-inspiring story of how she broke through bureaucracy, tackled prejudice and successfully countered widespread suspicion to realise her vision for the future of consumer banking and, in doing so, trigger a new movement that would revolutionise the entire banking industry. Full Product DetailsAuthor: Anne BodenPublisher: Penguin Books Ltd Imprint: Penguin Business Dimensions: Width: 12.90cm , Height: 1.70cm , Length: 19.80cm Weight: 0.202kg ISBN: 9780241453599ISBN 10: 0241453593 Pages: 288 Publication Date: 04 November 2021 Audience: Professional and scholarly , General/trade , College/higher education , Professional & Vocational , General Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsA riveting read. I couldn't put it down! Boden's story powerfully demonstrates how creativity, bravery and determination can quite literally transform an industry. Wow, what a change-maker! * Rachel Botsman, author of Who Can You Trust? * A thrilling account of entrepreneurship, ingenuity and innovation. * Tony Fernandes, CEO of AirAsia and author of Flying High * Welsh, 5ft, female and fiftysomething: when Anne Boden decided to launch a new challenger bank she seemed like neither the typical staid financier nor the archetypal fintech founder. Her creation was the successful startup Starling, but as this tell-all book outlines it was not an easy birth. -- Rosamund Urwin * The Times Best Business Books of 2020 * Sent shockwaves through the tight-knit world of UK tech and venture capital * Yahoo! Finance * A banking blockbuster * The Observer Magazine * If there was ever a business book suitable for TV adaptation, this is it. -- Claer Barrett * Financial Times * Banking On It is the story of how Boden's dogged determination to change the way banks do things...it is a fascinating insight into how one woman's vision shaped the way fintech looks today. -- Aisling Finn * Alt-Fi * A fascinating read that will appeal to everyone, not just those interested in fintech or the financial industry. Whether you take inspiration from a fifty-something woman dominating a field full young men or merely just enjoy the trials and tribulations that come from trying to create a financial institution, Banking On It should be top of your reading list. -- Polly Jean Harrison * The Fintech Times * I was left pondering who would bid for the film rights - and this isn't something you often think about a business book. It's a clear-eyed look at the state of banking and how slowly it has moved with the times. Finance is not everyone's favourite subject but Boden makes it accessible. -- Peter Magee * The Bookbag * Boden is a true disruptor, and her big idea for disrupting the banking sector with her digital only bank is truly inspirational. For women entrepreneurs around the world who want to shake things up with their business ideas and innovations, Anne is a great role model and shows that big ideas combined with tenacity, persistence and hard work can become game changing realities. This is a must-read book for every woman entrepreneur who wants to disrupt things with their businesses. -- Melanie Hawken, CEO * Lionesses of Africa * A riveting read. I couldn't put it down! Boden's story powerfully demonstrates how creativity, bravery and determination can quite literally transform an industry. Wow, what a change-maker! * Rachel Botsman, author of Who Can You Trust? * A thrilling account of entrepreneurship, ingenuity and innovation. * Tony Fernandes, CEO of AirAsia and author of Flying High * Welsh, 5ft, female and fiftysomething: when Anne Boden decided to launch a new challenger bank she seemed like neither the typical staid financier nor the archetypal fintech founder. Her creation was the successful startup Starling, but as this tell-all book outlines it was not an easy birth. -- Rosamund Urwin * The Times Best Business Books of 2020 * Sent shockwaves through the tight-knit world of UK tech and venture capital * Yahoo! Finance * A banking blockbuster * The Observer Magazine * If there was ever a business book suitable for TV adaptation, this is it. -- Claer Barrett * Financial Times * Author InformationAnne Boden is the CEO and founder of Starling Bank, the UK's first digital-only bank which she founded in 2014. She graduated in Computer Science and Chemistry and started her career at Lloyds Bank where she helped establish the UK's first real-time payments system. She has held various executive-level jobs in the banking sector, including being Head of EMEA Global Transaction Banking across 34 countries for RBS and ABN AMRO, before leaving to start her own bank that could realise the potential of technology in financial services. Anne received an MBE in 2018, for services to financial technology and sits on the board of UK Finance, which represents more than 250 firms in the banking and finance industry. Tab Content 6Author Website:Countries AvailableAll regions |
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