Overview

Does marketing drive you dotty? Would you like to create real results? Look, inauthentic old-school marketing just doesn't work these days. You need modern marketing. In fact, you need a ground-breaking system that blends proven, cutting-edge marketing strategies with potent mindset work. Experienced marketer Rachel Allan Rachel has created this innovative system, and she shares it with you in Authentic, Dynamic, Savvy. She recommends closing your ears to all the well-intentioned (but misguided) advice and marketing gobbledygook being offered up on the internet, and instead focusing on three core elements: Authentic campaigns Dynamic strategy Savvy research However, if you are serious about creating holistic life and business success, you need to know about - and implement - three other crucial elements. The details of all six elements are revealed in this refreshing guide to results-focused marketing. Get ready to become one of the new generation of business owners who are creating success on their terms. Take control, and make the leap from chaos to clarity - without going dotty!

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9780995379930

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Reviews

Marketing is a process that is fluid, ever-changing and essential to business - and not all business owners are gifted with the marketing gene . So, Authentic, Dynamic, Savvy: Modern marketing for business success is here to help. Rachel Allan walks her talk, and in this book she walks you through the world of marketing (and provides advice from experts like me), sharing with you systems and processes that will help you become authentic, dynamic, savvy and in charge of your marketing journey. - Linda Reed-Enever, PR & marketing strategist, www.lindareedenever.com.au Being in business can be difficult in an ever-changing landscape - especially when it comes to marketing. This book offers fresh insight into the world of marketing, along with really practical tips. I recommend everyone having a read. - Jemimah Ashleigh, positioning expert, www.jemimahashleigh.com

"Marketing is a process that is fluid, ever-changing and essential to business - and not all business owners are gifted with the ""marketing gene"". So, Authentic, Dynamic, Savvy: Modern marketing for business success is here to help. Rachel Allan walks her talk, and in this book she walks you through the world of marketing (and provides advice from experts like me), sharing with you systems and processes that will help you become authentic, dynamic, savvy and in charge of your marketing journey. - Linda Reed-Enever, PR & marketing strategist, www.lindareedenever.com.au Being in business can be difficult in an ever-changing landscape - especially when it comes to marketing. This book offers fresh insight into the world of marketing, along with really practical tips. I recommend everyone having a read. - Jemimah Ashleigh, positioning expert, www.jemimahashleigh.com"

Author Information

Rachel is an experienced marketing management professional who produces high-quality and results-focused marketing strategy. She is a sought-after coach and consultant with 26 years of marketing experience, including 15 in her own business. Rachel's expertise is in strategic and integrated marketing. She guides business owners to think bigger about their business, and to identify and respond to opportunities. Her mission is to see business owners become the best versions of themselves.

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