Overview

The process of working out how to exploit a perceived business opportunity is a journey of discovery made in the face of a lack of knowledge about the future outcome. A scoping business plan provides a way to prepare for uncertainty while keeping a direct line of sight on the prize. Appraising Business Opportunities: The Stratisquare Framework describes an approach to appraise business opportunities by taking multiple considerations into account. The foundations of the business opportunity appraisal framework are: - The design of a business angle provides a way to match the characteristics of the perceived business opportunity, with the: aims, expectations and constraints on promoters of the venture; market context; and the nature of an appropriate production process. - A business operates in several element markets concurrently. - How core competencies are to be created. The high-level analysis in the scoping business plan is usually enough for start-ups to seek funding from early-stage investors and for corporate programmes to gain stakeholder support.

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Robert Hughes has more than 25 years of experience as a strategic management consultant. He is principal of the consulting firm Hughes Consulting Limited and former partner in the multinational business advisory firm KPMG. Hughes Consulting counsel significant organisations in the private and public sectors. Robert holds a Doctorate and professional credentials as a: Management Consultant, Information Technology Professional, Engineer, and Manager. Robert brings experience in information, communications, logistics and infrastructure networks which contribute to, and in turn are affected by the digital economy.

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