Overview

Michael Ventura, entrepreneur and CEO of award-winning strategy and design practice Sub Rosa, shares how empathy-the ability to see the world through someone else's eyes-could be what your business needs to innovate, connect, and grow. Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also the United Nations and the Obama administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward. Empathy is not about being nice. It's not about pity or sympathy either. It's about understanding-understanding your consumers, your colleagues, and yourself-and it's a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa's design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and products or services) as well as externally (your brand, consumers, and value). For leaders of all levels, this groundbreaking guide lays the foundation on which to establish a diverse, inventive, and driven team that can meet the challenges of today's ever-evolving marketplace. If you want to connect to the people you work with and for, you first have to understand them.

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9781508252610

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Michael Ventura is the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world's largest and most important brands, organizations, and start-ups-from Johnson & Johnson, Pantone, and Adobe to the TED Conference, Delta Airlines, and The Daily Show. He has served as a board member and advisor to a variety of organizations including Behance, the Burning Man Project, the Smithsonian's Cooper Hewitt National Design Museum, and Tribal Link Foundation. Ventura is also a visiting lecturer at institutions such as Princeton University and the United States Military Academy at West Point. In addition to these pursuits, he leads a thriving indigenous medicine practice where he works with patients to help them address illness and injury of all types. A passionate entrepreneur, he also owns and operates a globally recognized design store in New York's West Village with his wife, Caroline. Applied Empathy is his first book.

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