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9781982182977

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"""Rooted in science and enlivened by stories, Anatomy of a Breakthrough offers insight after insight and the rallying cry of ""action above all"" as an antidote to enemy #1: inertia.""--Angela Duckworth, Ph.D., author of Grit: The Power of Passion and Perseverance"" ""This book is something special: it's as captivating as it is constructive. Adam Alter demystifies the science and practice of uncovering motivation, unlocking creativity, and unleashing change. If you've ever felt like you're languishing, these pages hold the keys to regaining momentum.""--Adam Grant #1 New York Times bestselling author of Think Again and host of the podcast ReThinking ""Adam Alter marries research-based solutions with genuine insight. This book is an invaluable guide to turning hurdles into breakthroughs.""--Scott Galloway, NYU Stern professor of marketing and author of Adrift ""A deeply researched and compelling guide to breaking through the inevitable obstacles on the path to meaningful accomplishment.""--Cal Newport, New York Times bestselling author of Digital Minimalism and Deep Work ""Anatomy of a Breakthrough is important, entertaining, practical, and timely. Alter reveals how to turn sticking points into breakthroughs in pursuits as diverse as entrepreneurship, art, music, writing, athletics, friendship, and personal relationships.""--Arianna Huffington, Founder & CEO, Thrive Global ""A brilliant detective story about the sources of human creativity. I loved it.""--Malcolm Gladwell ""Whether in a career, a creative project, or a relationship, everyone will get mired in a rut at one point or another. Anatomy of a Breakthrough brings the often-private struggle to get 'unstuck' into the light, and provides a handbook for moving on from your personal plateau. Adam Alter is simply one of the best science communicators at work.""--David Epstein, New York Times bestselling author of Range"

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Adam Alter is a professor of marketing, and the Stansky Teaching Excellence Faculty Fellow at New York University's Stern School of Business. He also holds an affiliated professorship in social psychology at NYU's psychology department. In 2020 he was voted professor of the year by the faculty and student body at NYU's Stern School of Business, and was among the Poets and Quants 40 Best Professors Under 40 in 2017. Alter is the New York Times bestselling author of two books: Drunk Tank Pink and Irresistible.

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