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9780415639262

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'This exquisitely readable and user-friendly book introduces students to what is perhaps the most stimulating and exciting recent development in semiotic and discourse analysis. Written by some of the most dynamic and innovative scholars in the field of multimodality, this book promises to become a classic and remain an indispensable reference text for many years to come.' Jan Blommaert, Tilburg University, the Netherlands 'Finally a textbook which clearly and authoritatively brings together the different strands in multimodal theory and research and empowers students to explore multimodal communication through their own research.' Theo van Leeuwen, University of Technology Sydney, Australia 'A comprehensive and even handed review of a range of perspectives on multimodality, followed by wise advice on the design and conduct of research studies.' Frederick Erickson, University of California, USA A comprehensive and insightful overview of up-to-date approaches to multimodality with detailed accounts of both their shared and distinctive theories of meaning and methods of analysis, using an array of representative study examples as illustrations. It is very comprehensible, requiring no prior knowledge in linguistics or semiotics on the part of readers and thus serves as a good starting point for novices in multimodality. It is also an excellent reference for established scholars who wish to deepen their insights into the complexities involved in various strands of multimodal research. Enhua Guo (2017): Introducing multimodality, Social Semiotics An excellent guide to multimodality for learners who want to establish their research into multimodality, for this book presents eight approaches all together and sheds light on the distinctions, critiques and new directions of them ... the book offers a panoramic overview of fresh trends and developments in multimodality. Elaboration of those approaches is supported by the exemplification of recently published or still-in-press studies. Rurong Le, Multimodal Commun. 2016; 5(2): 143-144

'This exquisitely readable and user-friendly book introduces students to what is perhaps the most stimulating and exciting recent development in semiotic and discourse analysis. Written by some of the most dynamic and innovative scholars in the field of multimodality, this book promises to become a classic and remain an indispensable reference text for many years to come.' Jan Blommaert, Tilburg University, the Netherlands 'Finally a textbook which clearly and authoritatively brings together the different strands in multimodal theory and research and empowers students to explore multimodal communication through their own research.' Theo van Leeuwen, University of Technology Sydney, Australia 'A comprehensive and even handed review of a range of perspectives on multimodality, followed by wise advice on the design and conduct of research studies.' Frederick Erickson, University of California, USA

Author Information

Carey Jewitt is Professor of Technology and Learning at University College London, Institute of Education. She has authored/edited a number of books on multimodality, including The Routledge Handbook of Multimodal Analysis (2009/2014), Technology, Literacy and Learning: A Multimodal Approach (2008), Urban English Classrooms: Multimodal Teaching and Learning (2005), with Gunther Kress and colleagues, and The Rhetorics of the Science Classroom: A Multimodal Approach (2001), with Gunther Kress and colleagues. Jeff Bezemer is Reader in Learning and Communication and Co-Director of the Centre for Multimodal Research at University College London, Institute of Education. He is co-author of Multimodality, Learning and Communication (with Gunther Kress, 2015). Kay O’Halloran is Associate Professor of Communication Studies at Curtin University, Western Australia. Her publications include Multimodal Analysis Image (2012), Multimodal Studies: Exploring Issues and Domains (2011), Mathematical Discourse: Language, Symbolism and Visual Images (2005) and Multimodal Discourse Analysis (2004).

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