Overview

Entrepreneurs are neither born nor made. They innovate their own existence. It is the individual who creates their own entrepreneurial existence through an experiential process. No one else can do this for you. Opportunities for entrepreneurial self-creation can happen anywhere to anyone at any time. Developing a sound self-knowledge is the key to capturing the rare and beautiful entrepreneurial spark that is in you. Knowing yourself will help you prepare for its arrival. Understand you own inner entrepreneur and how you can build its impact on the world to achive successful outcomes through a step by step process, at work or as an independent entrepreneur. Author, Brennan Williams, offers a fresh perspective on the world of startups and concept businesses, drawing on his experience as a seasoned business mentor. Through insightful anecdotes and real-world examples, Williams sheds light on the challenges faced by entrepreneurs and provides practical advice for overcoming them. But what sets this book apart is its unique blend of practical wisdom and academic rigor. Williams draws on the work of Professor David Gibson OBE, a leading expert in innovation and entrepreneurship, to provide a solid real world foundation for his insights. The result is a compelling and accessible guide that will be invaluable to anyone looking to start or grow a business in today's fast-paced and ever-changing economy.

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