Overview

As the travel landscape evolves rapidly, propelled by technological innovations, AI emerges as a powerful force reshaping tourism practices worldwide. This book aims to explore the dynamic intersection of artificial intelligence (AI) and the travel industry, offering a comprehensive guide to harnessing AI for enriched, tailored experiences and sustainable development. This groundbreaking book illuminates how AI is revolutionizing personalized recommendations, optimizing operational efficiencies, and promoting eco-conscious practices, fostering a harmonious balance between exploration and environmental stewardship. At its core, AI Technologies for Personalized and Sustainable Tourism seeks to provide a holistic understanding of AI's transformative potential in the hospitality sector. By delving into the latest advancements and real-world applications of AI, readers are guided through practical insights into leveraging AI to enhance traveler experiences while advancing sustainability goals. From AI-powered recommendation systems to predictive analytics and virtual assistants, each chapter offers invaluable insights into how AI can be deployed to create personalized, sustainable tourism experiences. Tailored for a diverse audience spanning industry professionals, researchers, policymakers, and students, this book serves as a beacon of knowledge, bridging the gap between theory and practice in AI-driven tourism. Professionals in the tourism sector will discover valuable strategies for enhancing customer experiences and promoting sustainable practices. Meanwhile, researchers and academics will find comprehensive coverage of cutting-edge developments and case studies. Government officials and policymakers will benefit from practical guidance on harnessing AI to drive economic growth while ensuring environmental and social sustainability, and students will gain a deep understanding of the opportunities and challenges presented by AI in shaping the future of tourism. AI Technologies for Personalized and Sustainable Tourism stands as an indispensable resource, inspiring meaningful progress and fostering responsible innovation in the ever-evolving world of travel and tourism.

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Option Takunda Chiwaridzo is currently a 4th year PhD student at the University of Science and Technology in Beijing, China. He holds a Masters degree in Business Management and Corporate Governance from Midlands State University in Zimbabwe. For the past 8 years, Mr. Chiwaridzo has worked at the Ministry on SMEs in Zimbabwe. He has also been a part-time lecturer for 4 years at the Izeikel Guti University in Zimbabwe. Originally from Zimbabwe, Mr. Chiwaridzo moved to China to pursue his doctoral studies and research in Business Administration. His work focuses on tourism marketing, nation branding, energy sustainability and efficiency. In his free time, Mr. Chiwaridzo enjoys reading, writing, playing and watching soccer. With his advanced education, teaching experience, and background working in the public sector, Mr. Chiwaridzo is well-positioned to make valuable contributions in his field. Reason Masengu holds the position of Senior Lecturer of Marketing in the Department of Business Management at Middle East College, located in Muscat, Oman. In this role, he imparts knowledge in courses such as Global Marketing, Marketing Management, Digital Marketing, and other subjects pertaining to the business management domain. He undertakes various responsibilities, including student counseling, developing curricula, ensuring quality standards, and facilitating teaching and learning activities. Reason holds the distinction of being a Fellow of the Chartered Institute of Marketing, a Senior Member of the Marketers Association of Zimbabwe, and a Professional Member of the Australian Marketing Institute. As an ardent researcher in the fields of marketing, logistics, and supply management, he has acquired international exposure in administering research grants.

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