Overview

"This study offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, the work sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on ""covert communication"", puns and metaphors - the book contains a unique chapter on images of women in Japanese advertising. The text includes recent advertisements drawn from the two countries for comparison and contrast."

Full Product Details

Author:   Keiko Tanaka
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 13.80cm , Height: 1.70cm , Length: 21.60cm
Weight:   0.362kg
ISBN:  

9780415076470

ISBN 10:   0415076471
Pages:   156
Publication Date:   24 March 1994
Audience:   College/higher education ,  Tertiary & Higher Education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Reviews

... this book offers fascinating examples of British and Japanese ads, and some of their revealing interpretive analyses are not only entertaining but also insightful and refreshing. <br>- Journalism and Mass Communication Quarterly <br>

... this book offers fascinating examples of British and Japanese ads, and some of their revealing interpretive analyses are not only entertaining but also insightful and refreshing. - Journalism and Mass Communication Quarterly

Author Information

Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.

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