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OverviewThe rise and spread of advertising throughout Europe and the world in the past one-and-a-half centuries is breathtaking in its scope and influence, now part of the way we think and live. Historians are only just beginning to understand this process, replacing outmoded theories of manipulation which focused on the advertiser with more sophisticated cultural explanations that centre on the ways consumers filter and select messages creating new worlds of perception. The contributors to this volume find the origins and trace the development of this new world of perception in the modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and The Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. Advertising is viewed in this work as a new way of perceiving and organising the world of the city-dweller, a visual culture, a way of attaching meaning to things and to words, of rearranging the mental map of modern life. Full Product DetailsAuthor: Clemens Wischermann , Elliott ShorePublisher: Taylor & Francis Ltd Imprint: Ashgate Publishing Limited Weight: 0.517kg ISBN: 9781840142372ISBN 10: 1840142375 Pages: 244 Publication Date: 28 September 2000 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of Contents"Placing advertising in the modern cultural history of the city; advertising as ""kulturkampf"" in Berlin and Vienna; visual discourse and the metropolis - the importance of mental models of cities for the emergence of commercial advertising; the advertising and marketing of consumer goods in 18th-century London; French court society and advertising art - the reputation of Parisian merchants at the end of the 18th century; commercial immanence - the poster and urban territory in 19th-century France; display windows and indow displays in German cities of the 19th century - towards the history of a commercial breakthrough; surrounding the consumer - persuasive campaigns and Dutch advertising theory of the 1920s and 1930s."ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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