Free Delivery Over $100
|
|
|||
|
||||
OverviewThis book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others. Full Product DetailsAuthor: Francisco J. Martínez-López , Luis F. MartinezPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 1st ed. 2022 Weight: 0.647kg ISBN: 9783031057274ISBN 10: 3031057279 Pages: 308 Publication Date: 08 June 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationFrancisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. Luis F. Martinez is an Associate Professor of Marketing and Behavioral Science (with Habilitation in Management) at the Nova School of Business and Economics, Universidade Nova de Lisboa, Carcavelos, in Portugal. Tab Content 6Author Website:Countries AvailableAll regions |
||||
