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Author:   Paul Temporal
Publisher:   Harriman House Publishing
Imprint:   Harriman House Publishing
Edition:   3rd edition
Dimensions:   Width: 15.60cm , Height: 1.90cm , Length: 23.40cm
Weight:   0.617kg
ISBN:  

9780857195890

ISBN 10:   0857195891
Pages:   302
Publication Date:   25 February 2019
Recommended Age:   From 18 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Dr. Paul Temporal is a leading global expert on brand strategy and management. He has over 30 years of experience in consulting and training, and is a much sought after speaker. He has consulted for many governments and top brands across the world, and is well known for his practical and results-oriented approach. Paul is an Associate Fellow at SavØd Business School and at Green Templeton College in the University of Oxford, and a Visiting Professor at Peking University HSBC Business School, China. Paul is a regular contributor to major international conferences and has published widely in mainstream global media. He has written more than sixteen bestselling books, including Branding in Asia, Romancing the Customer, Asia's Star Brands, Islamic Branding and Marketing, and Branding for the Public Sector.

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