Overview

Research shows that a person's ability to be creative can grow, and can improve with regular and intentional practice. Creative thinking skills are a toolbox of thinking techniques that a person can use on-demand, not a born ability that some people don't have. These skills and techniques are usually not emphasized in schools, and therefore not brought into your workforce. Once a person learns the tools and techniques, and has opportunities to regularly practice, this becomes a Genius Mode they can activate on demand. 60% of CEOs say Creativity is the most important resource in keeping their businesses competitive (IBM, 2010) 75% of people believe they're not living up to their creative potential (Adobe, 2012) 77% of CEOs say they can't find the Creativity and Innovation Skills they need (PEW Research Center, 2017) Companies that foster creativity enjoy a 1.5x greater market share (Adobe, 2015) 50% of customers will pay more for a superior good or service (Adobe, 2015) It's time to Activate your Genius Mode today! This book contains theory on creative thinking, and extensive guides on facilitating the Creative Problem-Solving Process. The Creative Problem-Solving Process was developed by a team of psychologists in the 1960s. This team was hired by an advertising firm to study the process they went through in developing their most successful ideas, in order to turn it into a repeatable process they could use every time. The guides in this book facilitate you using the Creative Problem-Solving Process with your students! This book also comes with over 15 pages of reproducibles.

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