Overview

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

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I've been following Yu-kai's work on gamification for years and have enjoyed his deep insights and actionable recommendations. Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem. -Susie Wee, CTO of Networked Experiences at Cisco Systems Yu-kai is the real deal. His experience, expertise and passion make this a must read for those looking to grasp the possibilities available through applied gamification. -Jeff Gates, formal counsel to U.S. Senate Committee on Finance and Author of The Ownership Solution, Democracy at Risk, and Guilt By Association Yu-kai's Insights were instrumental in helping Lucky Diem supercharge our client La Quinta's bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework. -Andrew Landis, Founder & CEO of Lucky Diem Yu-kai's book makes gamification practical. It is chock full of specific examples, suggestions for implementations, and pitfalls to avoid. Actionable Gamification is a gold mine of insights, and those who study and practice what it offers will have a powerful toolkit of incentives for business and personal contexts. Run, don't walk, to get your copy - I highly recommend it. -Chuck Pickelhaupt, VP of Emerging Technologies R&D for Fidelity Investments This book is probably the most important and well researched guide to Gamification that is on the market today. If you think Gamification is about gaming stuff them you are dead wrong. It's about how your brain works and is motivated. This is probably one of the best values on Amazon today if you are a business manager, marketing expert or entrepreneur. I can't wait for his next book. -Bob Garlick, Host of Business Book Review Podcast I've been tracking the development of Octalysis for over 2 years now, and It's become a comprehensive framework for enterprise gamification. Psychology is at the core of every activity, and game designers are masters at it. Yu-kai's framework has mapped out the various dimensions for reasoning about and optimizing a gamified enterprise process. I have no doubt that it will make its way into business school text books soon. -Moataz Rashad, Former Head of Software Architecture at Sony Mobile Yu-kai's Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Accompanied by numerous application examples, Octalysis is the turn key for gamification in any product and service design. -Dr. Jianming Dong, Chief User Experience Architect at Huawei Yu-kai shows us that gamification is about customer centric think- ing, and certainly much more than adding game pieces to our customer experience designs. His Octalysis framework is a guide by which we can construct our services to resonate naturally with our customers. This way of thinking will lead us to design products and services that engage our customers, and motivate them to interact with us more frequently and over a longer period of time. The end result is greater value for the organization. -Paul Brown, Regional VP of AIG Japan Don't waste your time with other books that only scratch the surface or include information without any practical application. Yu-Kai is master of the craft and has written a book that is fun to read as it is pragmatic. Order two copies of the book, since you will want to share it as soon as you read it! -Jon D Harrison, Author of Mastering The Game: What Video Games Can Teach Us About Success In Life.

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