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OverviewEntrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs. Full Product DetailsAuthor: Nerys Fuller-Love (Aberystwyth University, UK)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.263kg ISBN: 9780367353322ISBN 10: 0367353326 Pages: 114 Publication Date: 10 July 2020 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews‘Full of relevant theory and practical examples of contemporary entrepreneurship, this book is highly recommended.’ – Ian Fillis, Professor of Entrepreneurship, Liverpool John Moores University, UK 'Full of relevant theory and practical examples of contemporary entrepreneurship, this book is highly recommended.' - Ian Fillis, Professor of Entrepreneurship, Liverpool John Moores University, UK Author InformationNerys Fuller-Love is Reader in the Business School in Aberystwyth University and has written numerous articles on entrepreneurship in refereed journals. Tab Content 6Author Website:Countries AvailableAll regions |
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