Overview

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation, and culture are also examined as well as entrepreneurial strategies for finance and marketing. This book provides a unique expert overview for students of entrepreneurship, while the practical insights will also be useful in applications for budding entrepreneurs.

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9798200569298

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Nerys Fuller-Love is Reader in the Business School in Aberystwyth University and has written numerous articles on entrepreneurship in refereed journals. Gabrielle Baker is a highly respected and experienced British voice actor with her own studio at her home in Kent, England. A trained actor, she has become a bestselling audiobook narrator for award-winning authors around the world.

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