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OverviewContent part A: principles and functions of management A dialogue on the basics of managementUnit 1: nature and significance of management 1.1 management: an introduction 1.2 management as Science, art and profession 1.3 levels and functions of management 1.3 levels and functions of managementUnit 2: principles of Management 2.1 principles of Management: concept and significance 2.2 scientific management: principles and techniquesUnit 3: Business environment 3.1 Business environment: importance and dimensionsUnit 4: planning 4.1 planning and types of plansUnit 5: organising 5.1 organising: importance and process 5.2 organisation structure: functional and divisional 5.3 delegation and decentralisation: concept and importanceUnit 6: Staffing 6.1 Staffing: concept and importance 6.2 recruitment: meaning and sources 6.3 selection: meaning and process 6.4 training and development: . concept and importanceUnit 7: directing 7.1 directing: importance and elements 7.2 supervision: concept and functions 7.3 motivation: financial and non-financial incentives 7.4 leadership: concept and styles 7.5 communication: concept, types and barriersUnit 8: controlling 8.1 controlling: concept and process part B: business finance and marketingUnit 9: Financial Management 9.1 Financial Management, financial decisions and financial planning 9.2 capital structure: concept and Determinants 9.3 fixed and working Capital: concept and DeterminantsUnit 10: Financial market 10.1 Financial market: concept and types 10.2 trading procedure on a stock exchange and semiUnit 11: marketing management 11.1 marketing, marketing management and marketing mix 11.2 advertising: concept, role and objections 11.3 personal selling: concept and qualities 11.4 sales promotion and public relationsUnit 12: consumer Protection 12.1 consumer Protection: importance and way Full Product DetailsAuthor: Aakash TiwariPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 21.60cm , Height: 1.30cm , Length: 28.00cm Weight: 0.581kg ISBN: 9798602625806Pages: 246 Publication Date: 09 March 2020 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |