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Overview"This short but powerful book has helped thousands of writers, artists, scientists, and engineers to solve problems and generate ideas. Now let James Webb Young's unique insights help you be more creative in every area of life. Advertising mogul William Bernbach wrote, ""James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas."" This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising and marketing or ANY other field..." Full Product DetailsAuthor: James Webb YoungPublisher: Must Have Books Imprint: Must Have Books Dimensions: Width: 15.20cm , Height: 0.20cm , Length: 22.90cm Weight: 0.068kg ISBN: 9781774641477ISBN 10: 177464147 Pages: 38 Publication Date: 19 February 2021 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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