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OverviewThis book contains a (project) composition (or essay) on Marketing Audit Approach, and it uses Home Depot as the company of focus. The composition applies the Comparative Analysis research method in discussing the marketing audit approach. In addition, it uses (some) existing literature reviews, information, and data on Home Depot to conduct the Comparative Analysis study. The composition looks at the sales and marketing performance of Home Depot. Also, it examines the tactics and system of operation Home Depot employs in targeting sales so as to maximize profit, and yield high revenues turnover; as well, the composition reviews how Home Depot is promoting its brands to customers through its various existing advertising, sales, and promotional channels. This book main purpose is to provide some guidelines, and information on the subject-matter, which students who are writing an assignment on the subject-matter can reference to in their assignment compilation. In addition, non-students can acquire some knowledge on the subject-matter. Full Product DetailsAuthor: Emeka AnyadubaPublisher: Createspace Independent Publishing Platform Imprint: Createspace Independent Publishing Platform Dimensions: Width: 15.20cm , Height: 0.30cm , Length: 22.90cm Weight: 0.100kg ISBN: 9781475098051ISBN 10: 1475098057 Pages: 64 Publication Date: 25 August 2012 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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