超级话题
Author:   肖大侠
Publisher:   Mitsuo Kawami Published
ISBN:  

9787521712223


Pages:   186
Publication Date:   19 December 2020
Format:   Hardback
Availability:   In stock   Availability explained
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超级话题


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Overview

"在当今信息碎片化甚至粉末化的时代，十个营销人，九个说营销越来越难做了。产品的同质化、营销要求的个性化、市场的价格竞争、线上流量的高成本、大众对传播的不信任、品牌忠诚度的降低......面对不断出现的问题，营销人该如何杀出重围，占领用户的碎片化时间，形成病毒式裂变传播，不断打造出""刷屏级""营销事件？ 多款超级话题操盘手、新旗互动创始人肖大侠，回顾近十年的营销思考和实战经验，倾情公开众多经典营销案例的成功秘诀：6P方法论--定位、关联、趣味、传播、参与、转化。掌握6P方法论，话题和流量的引爆便不再只依靠灵光一闪的创意，每个营销人都可以运用这套清晰、完整的解决方案，快速策划、生产、引爆下一个超级话题！"

Full Product Details

Author:   肖大侠
Publisher:   Mitsuo Kawami Published
Imprint:   Mitsuo Kawami Published
Dimensions:   Width: 17.00cm , Height: 1.30cm , Length: 24.40cm
Weight:   0.499kg
ISBN:  

9787521712223


ISBN 10:   7521712226
Pages:   186
Publication Date:   19 December 2020
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   Chinese

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