Overview

Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on competing time demands and budget restraints. 30-Minute Website Marketing: A Step By Step Guide utilizes over 15 years of website marketing experience and digital expertise to empower businesses to identify and act on untapped website success. With all actions taking 30 minutes or less, companies can work towards improving the results gained from their website marketing efforts, and by adhering to the practical steps in this book, businesses can be confident that those 30 minutes provide the returns on resource investment needed. Through this guide, Lee Wilson delivers impactful, instant value to the broader marketing and targeted website marketing field, with practical help, direction, and expert step-by-step advice for marketing professionals, business owners, entrepreneurs, and start-up organisations.

Full Product Details

Author:   Lee Wilson (Vertical Leap, UK)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Weight:   0.291kg
ISBN:  

9781838670818

ISBN 10:   1838670815
Pages:   200
Publication Date:   18 October 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1. An introduction to the website marketing ecosystemChapter 2. Website marketing pain points & fundamentals Chapter 3. The role of websites in today's marketing Chapter 4. 30-minute actions methodology Chapter 5. 30-minute Social Media Marketing (SMM) actions Chapter 6. 30-minute Search Engine Optimization (SEO) actions Chapter 7. 30-minute Content Creation actions Chapter 8. 30-minute Content Marketing actions Chapter 9. 30-minute Pay-Per-Click Advertising (PPC) actions Chapter 10. 30-minute Conversion Rate Optimization (CRO) actions Chapter 11. 30-minute tips for the wider website Chapter 12. Strategic thinking in 30 minutes

Reviews

Lee Wilson's experience and understanding of digital marketing has allowed him to distil complex marketing strategies and tactics into quick and easy process driven activities. With a focus on team management, this book is highly relevant to today's enterprise internal digital marketing teams and agencies alike. Ensuring that every stakeholder is working to the best of their ability is just one of the key aspects of this book, and condensing the team environment, communication and delivery into 30 minute activities will drive ROI. -- Sam Osborne, SEO and Performance UX Specialist, Top 10 UK agency 30-Minute Website Marketing is your new one-stop-shop for understanding digital marketing in bitesize chunks. If you're looking to broaden your understanding of digital marketing and its place in business, you won't go far wrong here. This book is packed full of information that'll stand the test of time. Using his extensive expertise and knowledge, Lee Wilson has managed to create a book that captures the forms and functions of a wide-range of marketing channels without being overwhelming. I recommend you give this book a blast! -- Jack Cooper, Digital Marketing Manager, Andertons Music Co.

Author Information

Lee Wilson is Head of Services, SEO, and member of the Operations team at the top 10 UK Search and Digital marketing agency, Vertical Leap. Alongside his extensive agency experience, Lee has also worked within the Financial Services sector and for his own digital marketing company. He has led numerous marketing, search and digital departments, delivering success to businesses from start-ups, entrepreneurs and SMEs, through to multinationals and global brands. He is the author of Tactical SEO: The Theory and Practice of Search Marketing (2016) and Data-Driven Marketing Content (Emerald, 2019).

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