Overview

Are you planning to start a business? Do you want to increase the odds of your success in the business? Do you want to build a sustainable business? Then, it's crucial that you learn the common factors that have helped famous brands in building sustainable businesses. A well-prepared person has a better chance of success. I've written this book after reviewing the histories of Amazon, Walmart, Nike, Starbucks, McDonald's, Le Bon Marche, Netflix, Pixar, Disney, McKinsey, and Ford.In the book, the success factors are placed under three major chapters -Laying the Foundation, Building Loyal Customers, and Influencing Consumer Behaviour. The first chapter is about Why you need to start small & focus on a niche market, The importance of building the right team, How to position your brand in a consumer's mind, Understanding Your Customers, and The necessity of 'Strategic Fit' among business' activities. The second chapter talks about Emotional branding, Building customer relationships, Emotion-based marketing, The importance of telling stories, and Educating your customers. The third chapter talks about how brands influence consumer's decisions & behavior with the help of a few examples.Many entrepreneurs have failed because they never got exposure to sound business education before starting their ventures. They lost valuable time. This book aims to help you to utilize your time wisely.

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