Overview

amount of your time is taken up dealing with customers face to face and having more overheads, in comparison to a business that is purely online. There are five core areas to a business: Marketing, sales, operations, delivery and finance. Typically, most business owners are great at the operations and delivery. With all your other priorities, marketing can often be neglected; but a new customer could be worth a huge amount to your business. Often, we spend hardly any time marketing our services to those prospects to get them to buy in the first place and then neglect to build on that relationship when they do become a customer. But building a relationship with your customer is vital to success. It's what Nick calls 'customer relationship marketing'. So, what does that mean? Well, it's not just about marketing your business to get in a new enquiry, it's then continuing to market and nurture your relationship when they are a customer, so you encourage them to buy more from you and refer others to do the same. Nick wrote this book to share ideas that he and his wife have implemented in their businesses and with their clients in the hope that it will encourage you to do the same. The majority of the concepts in here are easy to implement and can be done very quickly. You can either read this book page by page or jump to a section that you've already started work on. This book isn't a guarantee of success though; nothing will happen unless you implement these concepts fully into your business and make marketing a key priority for your growth and success. Nick Williams is an award-winning marketer and business consultant who has had his own service-based businesses since 2002. Nick and his wife Jenna are on a mission to help free service-based business owners from becoming a slave to their business by automating their marketing, sales and customer service so they have more time to spend doing the things they love.

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9781944066239

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Reviews

I've been working with Nick across our three nurseries for nearly a year now, and it's been fantastic. He's really made a difference to our business. He makes everybody feel very comfortable. He knows the ins and outs. He's a business owner himself, so he knows the good, the bad, and the ugly about what can happen. He's really pulled our business into the 21st century. That would be the best way to describe him. And he's just great to work with. I can't praise him enough. So we've really taken a lot of his advice, with regards to new websites, the behind-the-scenes campaigns. We're working through that and we've still got more things that we still want to roll out with Nick. And I brought my team today to his latest training day because I think it's really important for them to actually see what his vision is and what my vision is for the business. It's a big leap, there's a lot to do, but with Nick's steadying guidance, it's been really worthwhile and I think it would be a really good return on investment. Catriona Savage - My First Friends Nick has showed us how we can target and market our businesses to get new customers and new clients, and rather just thinking about those clients that you want now and start planning for the future. I've learnt that had I had this training from Nick a couple of years ago, I'd have probably grown the business that I had previously further than it's gone. I'm starting out now new, with a new business, and concentrating more on childcare. We use Facebook ads, I've realized now that I was doing generic targeting, that I can target specific things, that having an all singing, all dancing website that costs you a lot of money, you don't need that. You can look at funnels and sorting your website and targeting your audience and calling them to an action. Often, I've put leaflets out with, Come and do this, come and do that , but I haven't called them to an action, and I've realised that's why I've had no referrals or no feedback. His experiences of looking at the Disney model, just brings it all to the forefront and makes you realise that something as simple as Facebook marketing or working your website in a different way can bring you in so many more clients. You have to remember that at the end of the day, the customer is the most important thing, and if we're not rewarding that person or getting them to get us referrals, how do we expect our business to succeed? Jo Haydon - 4 Community Trust I'm the owner of two businesses and initially I thought I wouldn't need to come here. My wife convinced me, and my manager who's been following Nick and they convinced me. I thought, what is this going to be all about? Now, I came here and I've seen him, and he's the real deal. He knows his stuff. He's actually convinced me to look at areas which I haven't been looking at, because marketing has always been my kind of forte, I thought, until I've come here and he's told me about areas that I'm missing. That's crucial, especially the fact when he says the amount of money you're actually losing by not implementing these strategies in place. Yeah, I'm in with this. Nick Williams is the real deal. When you're running a business or you're managing a business, sometimes you can get overwhelmed with the amount of work there is, and you can lose your focus on aspects like marketing. But he covers everything, right from the beginning. But just by taking one piece of information and implementing that, could just change your business completely, especially when he says how much money you're losing.

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