Overview

10 Essential Keys to Strategic Planning: A Practical Guide to Building Value in Business combines insight from the author's professional experience and scholarly articles to explore a variety of topics related to strategic planning and its numerous benefits. The chapters follow the creation, launch, and execution stages of a strategic plan, with coverage of vital tools such as the roles of negotiations, business ethics, leadership, and business communications to the successful implementation of the plan. Each chapter features an introduction, pre-reading questions, an article, post-reading questions, and a summary. Students learn how a strategic plan can provide a company with a road map from its present state to future success. The second edition features an updated volume introduction and three revamped chapters complete with new introductions and post-reading questions. Chapters one and two now contain readings on strategic planning and the implementation of value creation models in startups, and chapter four (previously chapter three) has been revised to focus on climate change and agriculture in marginal environments, particularly in arid Western South Africa. 10 Essential Keys to Strategic Planning is an excellent resource for upper-level undergraduate courses in strategic management or capstone courses within business programs.

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Jack Hopkins is a senior lecturer in the Department of Management in the Raymond J. Harbert College of Business at Auburn University. He holds a M.B.A. in marketing from the University of Rhode Island and a M.A. in international relations from the University of Notre Dame. His research focuses on strategic management, entrepreneurship, and international business, and his corporate experience covers a wide range of global business activities, including the introduction and marketing of millions of units of products such as cellular phones, pagers, chips, and consumer electronics, among others. He is the author of The Forgotten P: A Real-Life Guide to Practical Marketing and The International Management Reader: Essential Articles on Global Business.

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